Project Stats
Founded
2022
Team Size
20
Location
San Francisco, California United States of America
Website
Links
Developers use Neon's payments and commerce software to monetize their games direct-to-consumer to earn more revenue and own their player relationships.
Neon's mission is to accelerate the games industry’s shift from a platform oligopoly to a competitive ecosystem by helping every game creator become an enduring brand. Neon's first product is a white-label e-commerce and global merchant of record platform that lets game teams complement app store monetization with their own DTC channel. Today, Neon partners with a range of mobile and PC studios to help them generate 15-35% of their total revenue through direct. Neon's team comes from Affirm, Supercell, Unity, Square, Netflix, Visa, Meta, Etsy, and more, and is backed by Thrive Capital, Ribbit Capital, SciFi, a16z Games, Griffin Gaming Partners, and Renegade. Neon's headquarters is in San Francisco, with offices in New York City and London.
Neon Commerce Fundraising Info
Neon Commerce is building programmable payments infrastructure tailored for the future of digital commerce. Designed to improve checkout performance, reduce fraud, and increase platform control, Neon provides end-to-end solutions for companies seeking to embed and optimize financial workflows within their products.
Founded in 2023 and based in New York, Neon Commerce is led by CEO Cameron Samuels, who brings a strong track record in fintech innovation and developer platform leadership. The team’s collective experience spans payments, compliance infrastructure, and embedded finance across both startups and enterprise environments.
Neon Commerce has raised a total of $5 million USD in funding:
Seed Round: Raised $5 million from Nocturna Capital to support core infrastructure development, product launch, and go-to-market execution
Neon is positioned to serve the growing demand for platform-native payment orchestration tools. By enabling customers to build tailored payment experiences with full-stack control, Neon addresses the critical need for flexibility, performance, and cost efficiency in an increasingly API-driven financial ecosystem.
Founders
